Your blog should be a trove of information for your prospective customers. That means not every blog post or web page you create needs to belong to a topic cluster. There’s also value in writing about tangential topics your customers care about. For example, we regularly create content about SEO, but it’s difficult to rank well on Google for such a popular topic with this acronym alone. We also risk competing with our own content by creating multiple pages that are all targeting the exact same keyword — and potentially the same SERPs. During this step, you’ll begin optimizing your pages for specific keywords.
The best infographics include data on a certain topic or simple and applicable ways to solve a problem. Consider titles like “10 ways to keep your lawn green” or “Data that proves the power of Facebook Ads.” Images are one of the most effective types of content. Since they are visual and don’t take long to absorb, they are also highly engaging. Link building is the process of acquiring a hyperlink from an external website that links to your website. According to Google, mobile websites should have fast loading times, be easy to navigate on a mobile screen and be easy to take an action like making a purchase or completing an online form.
How To Check Your Core Web Vitals
Understanding these differences is key to tailoring your strategy to your needs. For further insights, explore our detailed guide on the difference between local and organic SEO and fine-tune your approach for optimal results. Now that we’ve covered what influences your search ranking, it’s time for some actionable advice.
Leverage Local SEO
Now that you understand how search engines work, let’s cover what you can do to your website to begin ranking higher. This section will cover on-page SEO, which has to do with the things you can do to your pages and site structure. If someone types “how to do my taxes” into Google, they want to learn more about the tax filing process and then how to do it. If you posted a blog about filing taxes, you would want it to be delivered to a Google user. The problem is your website needs to rank higher than everyone else who writes about filing taxes.
What is the goal of SEO?
Regardless of which editor you’re using, you’ll see a small text box appear when you click on the link button. Follow the steps below to incorporate internal links in WordPress. Usually, you’ll incorporate them when referring to other content you SEO Anomaly have written or linking to your landing pages. You can read our tutorial on different ways to add nofollow links in WordPress, but here’s the quick answer, in case you’re looking for one. Generally, a natural backlink profile includes a good ratio between dofollow and nofollow links.
- I generally include the keyword a few times on and off your page to give Google a hand.
- Publishing high-quality content is one of the most important SEO tips.
- To help search engines and users of screen readers understand what the image depicts.
- This also helps Google figure out what section of your content is the most important and makes it easier for people to read.
- For example, If you run a news site, you’ll probably want to push out content quickly to make sure you’re keeping up with events as they unfold.
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